Client Name: The Classroom, North Perth
Project: The Classroom Rebrand
Application: Branding, Marketing materials, Website
The Classroom had been open about a year when they came to Shape Design, looking for some help with their bar’s branding. The Classroom felt they had evolved since their opening and we looking for a classier, quirkier look to match their cuisine and cocktails. They still wanted to retain their original logo and the fun feel of their school theme. The Classroom was gaining a reputation for the making the most unique cocktails in town, often utilising bunsen burners and liquid nitrogen in their creations. Shape decided to focus on this aspect of their bar, using imagery from old science books, combining it with the kind of graffiti you might find on students books. Shape carried the theme right the way through all The Classroom’s materials, creating new stationery, gift vouchers, flyers, menu’s and a shiny new website.